It’s no coincidence that the mall on Route 4, the Garden State Mall is one of the highest-grossing malls in the country. It’s very diverse and I don’t want to use the word “affluent,” but that's the key demographic. It’s suburban, but most of the people who are from around here, they’re shopping either locally or they’re going into New York. I’ve lived in Teaneck now for close to 20 years, it’s close to New York, in Bergen County. 3) How did you go about picking your current location in Teaneck, New Jersey? We were also using another POS solution, but there was never anything that took it to the last leg of having everything under one umbrella and giving us the ability to manage all our inventory, both online and offline, in a single dashboard. In the beginning when we opened up something online it was basically having people emailing us about setting up all these PayPal invoices, and then we graduated to doing these mini-sites that were powered by PayPal, then trying different shopping carts before finally settling on Shopify. ![]() We always were doing things online to a certain extent before, but it always felt backwards. 2) You started with a physical retail store, when did you get going online? The store that’s located in Teaneck, New Jersey now is an outgrowth of that first store, and this year will mark our 10th year at our current location. Sneakers were always at the very heart of the business and over time, it grew and we were fortunate enough to be one of Nike’s first accounts in the U.S., Adidas too, and then everyone else followed suit. It was your basic mom-and-pop heritage, all footwear and all ages across the board. Packer Shoes is a family business that started back in 1907 by my grandfather and his brother, with the original store being based out of Yonkers, New York. In this success story, I catch up with Mike to get to know more about how he runs his retail business and successfully sells both online and offline. Their non-traditional approach to offline and online marketing has allowed the company to adapt and thrive to this day. With 107 years of history behind them, Packer Shoes continues to blend the old with the new, maintaining its heritage, while embracing the modern. The original Packer Shoes store was started by his grandfather and great-uncle in Yonkers, New York in 1907.Ī lot of things have changed since then, like the store's relocation to Teaneck, New Jersey, and the company's foray into ecommerce and omnichannel retailing, not to mention its budding clientele from around the world. But what hasn't changed is Packer Shoe's commitment to their community which now consists of "sneaker heads" – people who are so passionate about shoes they don't mind camping out overnight to get their hands on the latest and greatest pair. His family has been in the business for three generations. You may have to select a menu option or click a button.Michael Packer, owner of Packer Shoes, knows a thing or two about sneakers.
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